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For brands and media buyers

Creator video adAI UGC video generator

Cold brew, deadpan in a parked car, a real run on Leap
The photo cold brew, deadpan in a parked car started from
From this photo
Cold brew, deadpan in a parked car. A real run, made from the photo in the corner.

Add a product photo and the line you want said. A creator cast from your picks holds the product up beside their face and says it word for word into their phone's front camera, voice in sync, with the room's own sound. One selfie take, cut to end on your last word, ready to test as a paid social ad.

from $3.00 a 6 s clip, pay per resultStart free, no card needed.

Pick a creatorWoman
Pick an age20s
Pick a skin toneSurprise me

Left to the stylist.

Pick a lookEveryday
Where they filmBedroom
Pick a deliveryNatural

Like telling a friend.

Make yours
Make yours
  1. 01Add a photo of your product and the line, hook first.
  2. 02Cast the creator: who, what they wear, where they film and how they say it.
  3. 03Get the take in about three minutes.

Real runs

What it has made

Each one came back as you see it, from the photo in its corner where there is one. The creators are generated: no real person's face or voice is on this page. The products are invented.

  • Maple pecan granola, excited, a real run on Leap
    The photo maple pecan granola, excited started from

    Maple pecan granola, excited

  • Mineral sunscreen, in the park, a real run on Leap
    The photo mineral sunscreen, in the park started from

    Mineral sunscreen, in the park

  • Raw honey, deadpan in the kitchen, a real run on Leap
    The photo raw honey, deadpan in the kitchen started from

    Raw honey, deadpan in the kitchen

  • Smoke and cedar perfume, deadpan, a real run on Leap
    The photo smoke and cedar perfume, deadpan started from

    Smoke and cedar perfume, deadpan

  • Fig and cedar candle, in the bedroom, a real run on Leap
    The photo fig and cedar candle, in the bedroom started from

    Fig and cedar candle, in the bedroom

  • Hot sauce, hyped in the kitchen, a real run on Leap
    The photo hot sauce, hyped in the kitchen started from

    Hot sauce, hyped in the kitchen

  • Headphones, deadpan at the desk, a real run on Leap
    The photo headphones, deadpan at the desk started from

    Headphones, deadpan at the desk

Who it's for

Brands on TikTok, Reels and Shorts
A creator-style hook to test against the ads you run now, without shipping product to anyone.
Media buyers and agencies
The same line said by different people in different places, so each test changes one thing.
Shops launching something
A first ad for a new product while real creator videos are still months away.

What you get

One take, 6 or 8 seconds at most
9:16 for TikTok, Reels and Shorts, or 16:9, cut just after your last word so it ends on your line.
Your line, word for word
About 15 words in 6 seconds and 20 in 8, spoken in sync and starting right away.
A creator you cast
Woman or man, five age bands, eight skin tones, five looks, seven places to film and five deliveries, from natural to deadpan.
Your product in their hand
Held up by its body beside their face, label to the camera, as photographed.

Next

Take it further

Every recipe

Questions

Creator video ad, answered

Is the creator a real person?
No. Each creator is generated from your picks, so no real person's face or voice is in the ad. Present them as a creator, not a customer: keep the line to what is true of the product, never that they bought it, used it or got results.
Do I have to say it's AI?
Follow the rules of the platform you post on, including any rule to label realistic AI content; TikTok, for one, asks for it. Leap's Terms also ask you not to pass a result off as real, unedited video.
Why is my ad a little shorter than 8 seconds?
The take is cut just after your last word, so it ends on the line instead of on the creator lowering the product. A line that runs to the end keeps the full length.
What does Creator video ad make?
A cast creator holds your product and says your line into their phone's front camera: one selfie take, voice in sync, ready to run as a paid social ad.
What do I need to bring?
Your product: A clear photo of one product, its label readable. What they say: About 15 words for 6 seconds, 20 for 8. Open on the hook and write it the way people talk. The creator is cast, not a customer: say what is true of the product, never that they bought it, used it or got results.
How does it work?
Add a photo of your product and the line, hook first. Cast the creator: who, what they wear, where they film and how they say it. Get the take in about three minutes.
What can I choose?
Creator: Woman or Man. Age: 20s, 30s, 40s, 50s or 60s. Skin tone: Surprise me, Porcelain, Fair, Light olive, Golden, Tan, Brown or Deep brown, and 1 more. Look: Everyday, Sporty, Polished, Cozy or Street. Where they film: Bedroom, Bathroom, Kitchen, Car, Gym, Outdoors or Desk. And 1 more choices on the page. Leave any of them to Surprise me.
How much does it cost?
From $0.50 a second, and you see the exact price before you press go. A run that fails costs nothing, there is no subscription, and you can start free without a card.
Can I use the result commercially?
Yes. You own what you make on Leap, so you can use it commercially, and we never train AI on it. The people and brands shown in a result can still have rights in it; the Terms say more.
Can I run it from code?
Yes. Developers run it as leap/ugc-video through the Leap API, at the same price, with the same choices.

It runs on Veo 3.1 Fast and Seedream 4.5, with the prompting done for you. Rather write your own? Open a model's page and start from there.

Building an app? Run creator video ad from the API

A creator ad for your product, without the casting call.

Start free, no card. Every run shows its price before it starts.

Make yours