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For founders, freelancers and small studios

Brand boardSee your brand identity on one board

Copo Sujo, playful bold, a real run on Leap
Copo Sujo, playful bold. A real run, as it came back.

See your brand the way a design studio would present it, before you pay one. Type the name and one line on what it is and who it is for, and get one board with the logo, a palette, a type pairing, a pattern and the brand on a business card, a sign, a tote or a cup.

from $0.25 an imageYour first $2 is on us, enough for about 8 boards. No card needed.

Pick a directionQuiet luxury

Bone, black and a fine serif, like a Paris maison.

Make yours
Make yours
  1. 01Type your brand's name and one line on what it is and who it is for.
  2. 02Add your logo or a product photo if you have them, and pick a direction.
  3. 03Get a brand board in about half a minute.

Real runs

What it has made

Each one came back as you see it. Every brand here is invented.

  • Night Pigeon, maximal eclectic, a real run on Leap

    Night Pigeon, maximal eclectic

  • Bella's Bakes, retro warmth with her logo, a real run on Leap

    Bella's Bakes, retro warmth with her logo

  • Slow Kiln, Surprise me with the potter's mug, a real run on Leap

    Slow Kiln, Surprise me with the potter's mug

  • Fern & Quiet, earthy organic, a real run on Leap

    Fern & Quiet, earthy organic

  • Clausework, tech minimal, a real run on Leap

    Clausework, tech minimal

  • Halden, quiet luxury with the serum, a real run on Leap

    Halden, quiet luxury with the serum

  • Slow Hour, Japanese calm, a real run on Leap

    Slow Hour, Japanese calm

Who it's for

Founders before launch
The brand's world on one page, to decide on before you pay a designer, or to brief one.
Freelancers and small studios
Two or three directions to show a client in the first meeting, each on its own board.
Etsy makers and shops
The look for the shop, the packaging and the tote, from the logo you already have.

What you get

Seven directions
Quiet luxury, playful bold, earthy organic, tech minimal, retro warmth, Japanese calm and maximal eclectic, or Surprise me.
The whole identity
A logo or wordmark, a palette, a type pairing, a pattern and the brand on real things, laid out on one page.
Your logo and product
Your logo is kept exactly as it is, and your product is photographed anew in the brand's world, label and all.
Your words only
The name and an optional tagline, spelled as typed. Your line about the brand shapes the board and is never written on it.

Next

Take it further

Every recipe

Questions

Brand board, answered

Do I get the logo and fonts as files?
No. The board is one picture, 16:9 or 4:3, to pitch with or to brief a designer. A designer rebuilds the logo as a vector and finds the typefaces from it.
Is it a mood board?
A mood board collects other people's pictures for a feeling. This makes the brand itself, with your name in its logo and on its card, its sign and its cup.
Can I use my own logo?
Yes. Add it and it is kept as it is, like the Bella's Bakes script above, and the board builds the colors, type and pattern around it.
What does Brand board make?
Your brand's world on one page: the logo, a palette, a type pairing, a pattern and the brand on a card, a sign and a bag, laid out like a studio's identity presentation.
What do I need to bring?
Brand name: Set exactly as typed, such as "Copo Sujo". What it is and who it is for: One line, such as "a natural wine bar in Lisbon for people who hate wine snobs". It shapes the board and is never written on it.
How does it work?
Type your brand's name and one line on what it is and who it is for. Add your logo or a product photo if you have them, and pick a direction. Get a brand board in about half a minute.
What can I choose?
Direction: Quiet luxury, Playful bold, Earthy organic, Tech minimal, Retro warmth, Japanese calm, Maximal eclectic or Surprise me. Leave any of them to Surprise me.
How much does it cost?
From $0.25 an image, and you see the exact price before you press go. A run that fails costs nothing, there is no subscription, and you can start free without a card.
Can I use the result commercially?
Yes. You own what you make on Leap, so you can use it commercially, and we never train AI on it. The people and brands shown in a result can still have rights in it; the Terms say more.
Can I run it from code?
Yes. Developers run it as leap/brand-board through the Leap API, at the same price, with the same choices.

It runs on GPT Image 2.5 Sunburst, with the prompting done for you. Rather write your own? Open a model's page and start from there.

Building an app? Run brand board from the API

Your brand, presented like a studio would.

Start with $2 of credit, no card. Every run shows its price before it starts.

Make yours